The Professional Diploma in Digital Marketing will equip you with the essential skills and knowledge needed to excel as a digital professional. Through a series of comprehensive, structured modules you will learn how to integrate key digital practices into your marketing techniques and measure and iterate the success of your digital marketing strategy.
If you want to strengthen your skills and progress along a digital marketing career path, the Professional Diploma in Digital Marketing is our cornerstone certification and can provide you with an introduction to key digital specialisms, from mobile and social media marketing to Email, PPC and SEO. Our Diploma is a global-standard certification that you can take with you no matter where your exciting career takes you.
This is a 40 hours course (1 full week or a 5 week program) that covers all the major disciplines of Digital Marketing. Professionals are advised to apply in advance to secure their place.
Pricing
Price of the course for Professional Diploma in Digital Marketing (PDDM) is a one time payment of AED 10,700 (excluding 5% VAT) to be paid prior to the start of the course. We accept cash, cheque or wire transfer into our account.
What can you expect
Through dynamic and practical learning activities including tutorials and exercises, you will enjoy a hands-on learning experience that will build a strong foundation in the key specialisms within digital marketing.
You will cover the main concepts, techniques and skills required to develop, plan and implement an effective digital marketing strategy. By the end of this course, you will be able to:
Create a formal digital marketing plan for your business
Drive qualified traffic to your website through Pay-Per-Click (PPC) advertising
Capture, segment and manage email subscribers in order to plan and execute a successful email marketing campaign
Increase your website’s visibility through Search Engine Optimization (SEO) techniques
Use suitable social media channels for different business goals and objectives
Measure and optimize your social media campaigns
Leverage mobile marketing for its micro-targeting advantages
Analyze and optimize your overall digital marketing activity
Who Should Join
The Professional Diploma is recommended for a variety of professionals:
- Marketing and Communication Executives, Managers, Senior Management
- Event and account managers
- IT Managers
- Small business owners
- Anyone responsible for developing and/or implementing a digital marketing strategy for their organization
- Anyone looking to pursue a career in digital marketing
This course benefits various levels of skill and experience, and will empower you to maximize the impact of your marketing through powerful digital tools.
Did you know that 95% of our Professional Diploma graduates are currently
employed? Better yet, 81% were promoted after completing the course.
Past students of Digital Marketing Institute courses have worked with some of the leading brands and companies in UAE and internationally
Course Modules
Digital Marketing Foundations
Identify the core principles and purposes of digital marketing.
Develop clear and actionable objectives for a digital marketing plan.
Use digital research and social listening to gain insights into your competitors, audience and industry.
Recognize how teamwork and various roles in teams contribute to your digital marketing strategy objectives.
Use the PROPEL model as the framework for planning a digital marketing strategy.
Website Optimization
Understand the key components of effective web design and the importance of website optimization to your overall digital marketing strategy.
Choose a website hosting option and design, build, and publish a basic website using WordPress.
Identify the principles of good web design and how to attract potential customers using effective content and copy.
Optimize website performance and usability using user-centered design principles and processes.
Use your website for insight, tracking, measurement and data capture.
Content Marketing
Understand the fundamentals of content marketing and its position within the overall digital marketing strategy.
Initiate a content marketing strategy and establish effective workflows.
Create and curate compelling and innovative content.
Extend the value of your content through repurposing and use scheduling tools and promotion methods to effectively distribute content across a variety of platforms.
Measure your content marketing return on investment by assessing cost, utilization and performance and analyzing key metrics.
Social Media Marketing
Recognize the fundamental principles of social media marketing during the development of a digital marketing strategy.
Identify the core features, tools and guidelines for setting up, optimizing and organically posting on Facebook.
Identify the core features, tools and guidelines for setting up, optimizing and rganically posting on Twitter.
Identify the core features, tools and guidelines for setting up, optimizing and organically posting on LinkedIn.
Identify the core features, tools and guidelines for setting up, optimizing and organically posting on Instagram.
Identify the core features, tools and guidelines for setting up, optimizing and organically posting on Snapchat.
Build, manage and sustain an active community on social media platforms.
Apply paid campaign concepts to inform the development of a social media marketing strategy:
Create and report on Facebook ad campaigns using advanced and paid advertising tools.
Create and report on Twitter ad campaigns using advanced and paid advertising tools.
Create and report on Snapchat ad campaigns using advanced and paid advertising tools.
Create and report on Instagram ad campaigns using advanced and paid advertising tools.
Create and report on LinkedIn ad campaigns using advanced and paid advertising tools.
SEO
Understand the fundamentals of SEO and how it differs from paid search.
Set business, SEO and website objectives to drive website traffic, build product awareness and generate leads.
Build an SEO content plan based on strategic keyword and competitive research.
Boost your website’s organic search ranking using on-page, off-page and technical elements.
Measure the success of overall SEO efforts.
Paid Search
Understand the fundamentals of paid search and how it differs from organic search.
Use Google AdWords to launch a successful paid search campaign.
Manage a paid search campaign.
Measure the effectiveness of paid search campaigns by generating detailed reports.
Display & Video Advertising
Understand the fundamental concepts of Display & Video advertising and its role in an advertiser’s marketing strategy.
Create a YouTube channel and manage video content.
Identify ad formats available on the Google Display Network and YouTube.
Use Google AdWords to create campaigns and ads for the Google Display Network and YouTube.
Add targeting, re-marketing and a bidding strategy to your Display & Video campaigns.
Measure results and optimize Display & Video campaigns.
Email Marketing
Understand the fundamentals of email marketing and how permissions, mobile, the buyers journey and the marketing life cycle are important considerations for your digital marketing strategy.
Apply the core principles, techniques and actions for developing an effective and high performing email marketing strategy.
Design balanced and effective emails to deliver a message that generates leads, retains customers and inspires evangelists.
Use best practice for creating and delivering an email campaign.
Use email tests, metrics, statistics, and best practices to report on and optimize an email marketing campaign.
Explore the techniques, process and value of using marketing automation.
Analytics
Recognize the fundamentals of web analytics that enable a digital marketer to draw actionable conclusions from data collected through a website or marketing channel.
Create a Google Analytics account, integrated with your website, to glean insights about your website traffic and audience.
Set goals for a business and website, and know how web analytics tools are used to help measure these goals.
Differentiate between the reporting features available for monitoring a digital marketing campaign.
Carry out an analysis and iteration of your digital marketing campaign by gleaning insights from conversions, reporting and reviewing your KPIs.
Digital Strategy
Identify the core components of a digital marketing strategy and the benefits of using a model to develop successful digital campaigns.
Establish the foundations of a digital marketing strategy by identifying requirements, budgets and ownership.
Use owned, accessed, desk, audience, competitor and social listening research to create a how-to guide for all digital marketing activities.
Set objectives to establish clear and measurable KPIs.
Prepare a strategic plan that incorporates overarching content, search and creative strategies.
Develop a media plan and execute your digital marketing strategy.
Consistently improve performance and gain insight through performance data analysis and team work.
About Digital Marketing Institute
Eight is an official Education Partner of Digital Marketing Institute. The Digital Marketing Institute is the global certification standard in digital marketing and selling. More than 20,000 graduates, in 42 countries have completed their programs. The Institute is the largest digital education standard in the world.
“The course is a great opportunity to get a broad overview of all aspects of
a digital strategy…I’d also recommend that you try to develop a network on
the course with peers and colleagues…”
Roisin Milmoe
Digital Content Manager at PWC
Take a free digital diagnostic test
Take our free 10-minutes Digital Diagnostic test to benchmark your skills against your industry peers, and receive customized feedback on your strengths and areas of improvement in digital marketing.
Have Questions?
Hi, I’m Faraz. Ask me anything about this program
- Call +971563260579
- contact@eighthub.com
